Two separate survey Research Paper Example | Topics and Well Written Essays - 500 words

Two separate survey - Research Paper Example For the most part, the participants are grouped together under a focus group, after having been selected from a previous quantitative survey. The major shortcoming of hybrid survey compared to mail surveys is that, it is more expensive. This is manly due to the fact that, hybrid survey involves a lot of coordination and organization, and hence requires quite a considerable amount of resources to administer. Furthermore, hybrid surveys require extensive time period for implementation. However, this form of survey is able to enhance quality than mail survey design, since it has a higher response rate, coupled with a superior response quality and validity (Ritter, 2007). For instance Wal-Mart conducts an initial online survey for most of its customers who log in to their survey portal. Subsequently, based on the answers they obtain from the participants, the company sends email and phone requests for them to participate in another structured survey. The initial survey is deliberated to obtain the participants feedback, concerning their latest shopping experience. The goal for Wal-Mart is to avoid repetition (Wal-Mart, 2011). Mail survey is a data collection technique, whereby respondents fill questionnaires in paper format and return them through mail (Zikmund & Babin, 2006). Mail surveys unlike hybrid online surveys, are not that expensive to manage. Furthermore, the same questionnaires are able to be sent to a wide number of individuals, and they are able to complete at their own expediency. However, it has the shortcoming whereby the response rates are regularly very low, especially when it comes to asking for comprehensive written responses. Notably, all entries are postmarked, and added to subsequent monthly entries (UPS, 2012). Then information and answers provided in the online surveys is used by Wal-Mart to assess and come up with possible changes that are conducive